Sales Ready is a practical framework for understanding performance in sales-led organizations. It explores how behaviour and habits can influence outcomes before tactics are applied. Designed for professionals focused on sustainable growth and execution.
ABOUT TOM
OVER 20 YEARS’ EXPERIENCE IN DIRECT SALES, OPERATING ACROSS START-UPS THROUGH TO ORGANISATIONS VALUED AT OVER £130M.
Led and managed 250+ employees in operational environments, alongside 150+ field-based sales professionals, 25+ install teams on a daily basis.
Responsible for sustained commercial growth with an annual marketing investment exceeding £12m, navigating the pressures, volatility, and decision making that come with scale.
The insights shared in Sales Ready are drawn from lived experience the successes, the failures, and the learning curve in between and are being presented publicly for the first time.
